Rookie Networking Mistakes

One thing that career veterans have in common with college students or recent graduates is that we were, at one time, networking rookies.

Like rookies at pro football training camp, students must learn how to network at corporate events with executives, which is somewhat different than networking or meeting people at college mixers.

As in any sport, rookies tend to make mistakes, and that’s okay. The important thing is to learn from them.

The key to networking is preparation and practice. Makes a world of difference.  Remembering to breathe helps too.

Avoid these Rookie Networking Mistakes:

M.C. STAMMERER

“I, um – ah –ya, know, like, I was wondering about, like your work, like, what do you do?” “Like?”

Suggestion: Leave, like, maybe, some of those, um, words out, ya know.

Take time to prepare before you attend a networking event.  Remember, this is similar to meeting anyone new: introduce yourself, have questions to ask and topics to discuss; have your thirty- second “elevator pitch” ready.  Act interested in what people have to say.

This is not about you finding an internship or job this minute. This is about building a relationship or connection that could lead to a job prospect down the road.

MR. FLY-BY-THE-SEAT-OF-MY-PANTS

Rookie: “I’m studying photography so I want an internship with a ‘good’ photographer.”

Executive: “What kind of photography would you like to do?”

Rookie: “I don’t care. I just want an internship. “

Of course you care! At least you should.

By literally saying, “I don’t care”, if you’re really lucky you may find yourself scrubbing toilets for the “good” photographer while he personally works with the student who said they have a passion to learn how to light a subject correctly.

An internship is a two to three month opportunity to get experience with no strings attached. This does not have to be the work that defines you for the next thirty years.  Pick one or two areas of interest and speak up!

“I really enjoy photographing people and their animals. I would also like to learn more about the proper way to use lighting, both inside and outside”.  

I suspect that’s what the “good” photographer wants to hear.

This is your career, your life, you’re talking about. If you don’t care, no one else will.

PLAY DEFENSIVE TACKLE

This should go without saying but I’ve had this happen to me a few times.

Never criticize the employer of someone you just met. Never criticize a policy, an advertisement, the CEO, not one thing.

First, that person may be responsible for what you just criticized. And besides, you’ve now just put them on the defensive when you should be trying to win them over.

Smooth; real smooth.

MY CLOTHES WERE DIRTY SO I’M WEARING MY PJ’S

I’m not sure how many more times I can write about this; it’s driving me crazy because this should be obvious. At each event I attend there is at least one person that has yet to receive the memo.

Dress appropriately for a business networking event.

It’s simple, people! Iron your clothes. Brush your hair. Tuck in your shirt. Put on a belt. Wear shoes, not rubber flip flops.  Slacks, not shorts.

Jackets and ties are not required but concert t-shirts are a “no”. Clean, polished shoes. And ladies, if you can’t walk well in those high-heels, opt for something lower.

Please. I’m begging you.

WE ARE EXECUTIVES, NOT PSYCHICS

Business networking events are interesting. Career veterans are like politicians working the room, smiling, shaking hands, passing out business cards.

Rookies are shuffling their feet with their heads down or maybe standing quietly on the sidelines like wallflowers.

If I’m at an event with rookies, I generally introduce myself first and present my business card as sort of an ice-breaker. I get it; rookies are nervous.  I remember because I was a rookie at one time.

Yet we career veterans can only hold the conversation for so long, trying to guess the questions rookies want to ask us. It really helps if rookies are prepared for networking with a list of questions to ask; they can actually refer to the list if they need to.  It makes for a much more productive conversation for everyone.we don’t mind helping.

We just can’t read your mind.

IT’S NETWORKING; NOT INSTANT GRATIFICATION

Remember that networking is about building a relationship, something that usually takes time. We meet people at school, at work, through church and volunteer organizations or social activities, and over time we learn about each other.

A clear rookie networking mistake is when someone meets me for the first time, we’ve barely introduced ourselves, and the first question they ask is, “Do you know of any jobs for me?”

No, I don’t; we’ve just met and I know nothing about you.

Take time to know me and what it is that I do. Tell me about yourself and what you do or want to do. Let that sit for a while.  Let’s exchange business cards and stay connected on LinkedIn.

Then, when you see a job that interests you and realize that I have a connection at that company, ask me to make an introduction.

Now that’s networking.