The Art of the Sale

It’s important to know your strengths; what you’re most skilled at.  For example, a career in sales would be a huge mistake for me.  While I’ve worked in retail most of my life, my focus has been corporate office stuff.

It could be residual scars left from having to sell fruitcakes for a school club – whose brilliant idea was that?  The first year was not so bad, as most neighbors politely purchased one to send to a distant relative.  But year two and three?  The neighbors saw me coming and immediately shut the blinds so I would think they were out. Honestly, no one really eats fruitcake anyway, so one is good for a lifetime.

Or maybe my lack of selling skills stem from the fact that I don’t like to be sold on anything.  If I feel the least bit of pressure from a sales associate, I will walk the other way no matter how great the item is. Even if it’s the last pair of this season’s trendiest sandals – I’m serious!

Hubby has watched when a sales associate has tried to trap me, especially those with fake sincerity. It’s not pretty.  My sarcasm and snarky comments can leave even the toughest salesperson wishing they had not approached me.  The commission isn’t worth it.

As we speak, there’s a car salesman who wishes he never met me – lost the sale of a new car due to over-selling.   In an attempt to pressure me into purchasing the car, he told me, “This is the ONLY car in this limited edition color in the state”.  “Really?” I said to him.  “I just drove the same make and model, in the limited edition color, at your competitor across town.”  He was silent as I walked out saying, “You should expect your customers to be smart, not gullible”.

Of course there is a bit of selling to every job and I’ve learned ways to approach others when I want to pitch an idea to them.  Usually a softer intro is best, like “I wanted to talk to you about an opportunity/idea; let’s see if it’s something we can work on”.

Working for big brands, I’ve been on the receiving end of more sales calls than I can remember. Seems like everyone on the planet has a great idea/product/project that would be PERFECT for my company.  Major brands are in the driver’s seat in these situations, as others are eager to work with them.

Just had a call from someone wanting to sell me on an idea for one of my clients who happens to be a big brand.  I’ve never been so offended in my life.  First, this sales person would hardly let me get a word in edge-wise.  Then he refused to provide key information about the opportunity – a reasonable request in order to make a decision – wanting me to pitch him on why my company should be considered.

Excuse me, didn’t you call me? 

It took every ounce of strength to remain professional.  Sarcastic, snarky me was just begging to let him have it.  My colleagues, who could hear my side of the conversation, congratulated me for a great job maintaining a professional demeanor.

Despite my negativity towards sales, there’s one time when I do have to bring my A-game, and that’s during an interview.  Even my resume has to be a selling tool to get my foot in the door.  Once I secure an interview, I have to tell them why I am a better choice than all the other equally-qualified candidates out there.

It’s difficult for many of us to sell ourselves and our accomplishments, yet that’s exactly what we have to do when we interview for a job.  In this cut-throat employment environment, we have to stand tall, speak confidently and show them we are worth their investment to hire us.

Just don’t offer them a fruitcake.  Trust me on this one.